Step 1: Problem
In today’s fast-paced world, people crave wellness but also joy.
Protein supplements? They’re chalky, bland, and inconvenient.
Gummies? They’re just sugary treats, offering no real benefits.
Functional snacks? They still miss the mark, failing to bring the fun that consumers want.
In today’s fast-paced world, people crave wellness but also joy.
Protein supplements? They’re chalky, bland, and inconvenient.
Gummies? They’re just sugary treats, offering no real benefits.
Functional snacks? They still miss the mark, failing to bring the fun that consumers want.
Step 2: Solution
At JUVA, we believe wellness shouldn’t feel like a chore.
So, we created something new: a delicious, chewy gummy that brings wellness to life.
Each bite of JUVA is packed with high-quality protein, while also supporting gut health, stress relief, and recovery.
Clean, natural, and vibrant - JUVA delivers real flavor and real joy.
At JUVA, we believe wellness shouldn’t feel like a chore.
So, we created something new: a delicious, chewy gummy that brings wellness to life.
Each bite of JUVA is packed with high-quality protein, while also supporting gut health, stress relief, and recovery.
Clean, natural, and vibrant - JUVA delivers real flavor and real joy.
Step 3: Our Unique Formula
What makes JUVA special?
Each serving boasts 10g of protein, combining pea and collagen for a complete amino acid profile.
But we didn’t stop there - we infused our gummies with prebiotics, ashwagandha, tart cherry, zinc, and vitamin C to nourish the gut, soothe stress, and support recovery.
Sweetened with monk fruit and a touch of agave, JUVA is low in sugar, with no artificial dyes, sweeteners, or GMOs. It’s wellness without compromise.
What makes JUVA special?
Each serving boasts 10g of protein, combining pea and collagen for a complete amino acid profile.
But we didn’t stop there - we infused our gummies with prebiotics, ashwagandha, tart cherry, zinc, and vitamin C to nourish the gut, soothe stress, and support recovery.
Sweetened with monk fruit and a touch of agave, JUVA is low in sugar, with no artificial dyes, sweeteners, or GMOs. It’s wellness without compromise.
Step 4: Flavor & Texture
Of course, wellness should taste amazing.
Our hero flavor, Passionfruit + Mango, features a juicy outer chew and a creamy mango core - a dual-layer burst of bright, authentic flavor.
With real fruit extracts and a smooth, bouncy texture, JUVA is chewy, satisfying, and never sticky.
Of course, wellness should taste amazing.
Our hero flavor, Passionfruit + Mango, features a juicy outer chew and a creamy mango core - a dual-layer burst of bright, authentic flavor.
With real fruit extracts and a smooth, bouncy texture, JUVA is chewy, satisfying, and never sticky.
Step 5: Brand Identity
JUVA is more than just a gummy - it’s a new way to experience wellness.
Our brand is clean, bright, and modern, with playful, eco-conscious packaging.
We believe in a joyful, positive, and approachable tone
JUVA is more than just a gummy - it’s a new way to experience wellness.
Our brand is clean, bright, and modern, with playful, eco-conscious packaging.
We believe in a joyful, positive, and approachable tone
Step 6: Target Audience
We’re speaking to a generation that wants more.
Millennials and Gen Z who prioritize wellness, but also crave fun.
Fitness enthusiasts and health-conscious snackers.
Beauty-conscious consumers who care about what’s on the inside, and how it shines on the outside.
We’re speaking to a generation that wants more.
Millennials and Gen Z who prioritize wellness, but also crave fun.
Fitness enthusiasts and health-conscious snackers.
Beauty-conscious consumers who care about what’s on the inside, and how it shines on the outside.
Step 7: Competitive Advantage
What sets JUVA apart?
We’re not just about protein - we’re multi-functional, offering gut health, stress relief, and recovery support.
Our dual-layer innovation creates an unmatched flavor experience, while our clean label and premium ingredients build trust.
What sets JUVA apart?
We’re not just about protein - we’re multi-functional, offering gut health, stress relief, and recovery support.
Our dual-layer innovation creates an unmatched flavor experience, while our clean label and premium ingredients build trust.
Step 8: Go-to-Market Strategy
To bring JUVA to the world, we’re starting direct-to-consumer.
We’ll partner with influencers who share our joyful ethos, and create authentic content on TikTok and Instagram.
We’ll build excitement with sampling collaborations at gyms, beauty salons, and wellness events.
Finally, we’ll enter high-end health stores like Whole Foods and Erewhon — because JUVA belongs on the shelves of the best.
To bring JUVA to the world, we’re starting direct-to-consumer.
We’ll partner with influencers who share our joyful ethos, and create authentic content on TikTok and Instagram.
We’ll build excitement with sampling collaborations at gyms, beauty salons, and wellness events.
Finally, we’ll enter high-end health stores like Whole Foods and Erewhon — because JUVA belongs on the shelves of the best.
Step 9: Financial Projections & Next Steps
In Year 1, we’ll focus on small-batch launches, building loyalty and refining our formula with real consumer feedback.
In Year 2, we’ll expand our flavor lineup and enter boutique retail.
By Year 3, we’ll scale production and target major national retailers.
JUVA isn’t just a product - it’s a movement. And it starts here.
In Year 1, we’ll focus on small-batch launches, building loyalty and refining our formula with real consumer feedback.
In Year 2, we’ll expand our flavor lineup and enter boutique retail.
By Year 3, we’ll scale production and target major national retailers.
JUVA isn’t just a product - it’s a movement. And it starts here.
